German car manufacturer Volkswagen has set a target to gain 3 per cent share in passenger vehicle sector in India.

The company is looking to boost its brand awareness, while also increasingly strengthen its range of products in India to fill holes in its portfolio and tap quickly developing sections. Presently, the company holds a market share of around 1.5 percent.

In the fiscal ended March 2017, passenger vehicles (PV) deals in India remained at 30,46,727 units as against 27,89,208 in the earlier year. Despite the fact that the company has not characterized a a timeline to achieve the target market share and has stated that it will depend on the product cycle.

Speaking about its strategy for India, Steffen Knapp, Volkswagen Group Sales India Pvt Ltd, Director Volkswagen Passenger Cars said, "For us this (India) is one of the future markets and we need to strengthen our footprint in this market. We have a clear vision of where we want to go to and have a sustainable business in India."

Elaborating on the company's ambition in India, he said: "We are working on all actions, starting with the brand, network and digitalization and product portfolio to obtain three percent market share in future. This is our vision, where we want to come to as Volkswagen brand (in India)".

"Here, we have a value of only 34 per cent. That means either the people do not think about us or the greater part of people are not knowing us. There is a vast potential for us to grow in this unaided awareness," Knapp said.

Although Knapp has not elaborated more on the fast growing compact SUVs, he said that the company hasn't settled on a model below its recently launched premium SUV, the Tiguan.

In efforts to further strengthen its presence in India, the company intends to additionally extend its dealership network from the existing 125 dealerships. Alongside finding diverse approaches to address customer needs, the company will also explore potential in bigger cities.