Tata Motors has revealed details of its most recent design language - the Impact Design 2.0. The company will reveal its new design language - IMPACT Design 2.0 in passenger vehicles at the Expo. With the new design language, Tata Motors is set to redefine some segments, which reflect a sense of purpose coupled with strength and quality.

The new design language will be an advancement of 'Impact Design' which has guided the look of all new Tata models since the Zest in 2014. However, Impact Design 2.0 guarantees to mark a shift to bolder designs. As per details shared by the carmaker, upcoming models will acquire 'segment-leading wheel sizes' and 'strong fenders' for better road presence. The defining styling element on the newer models, however, will be a more noticeable, three-dimensional 'humanity line' that is Tata speak for the styling element that underlines the grille and headlights.

Tata's upcoming products with the new design language will be based on two new stages - the modular Advanced Modular Platform (AMP) architecture and the Discovery Sport platform also known as Q platform. Bose revealed that the design team was involved from the earliest starting point of the layout of the AMP architecture allowing them to design suitably proportioned cars.

Under the IMPACT plan, the exterior of passenger vehicles includes perfectly proportioned cabin to body ratio and hood to cabin relationship, front face framed by the humanity line, dynamism amplified by the slingshot line, and movement created by the diamond window. The interior has layered cockpit plan, driver-centered design, and Intouch and associated with the world inside and outside the vehicle.

The carmaker expects its evolved design language to have a considerably greater effect. The first of the cars to sport the new design theme at the upcoming Auto Expo 2018 could be a hatchback in the premium sector, rivaling the likes of Maruti Suzuki Baleno and Hyundai Elite i20.